Crowdfundamentals: What Your Nonprofit Needs to Know About Today's Crowdfunding

Crowdfunding is a new buzz word that’s dominating the fundraising conversation. But, raising small amounts of money from a large number of people has been around for a long time. Until recent years, we simply called it “fundraising.”

The practice of crowdfunding isn’t new, but its wide adoption—fueled by hundreds of online crowdfunding websites—has changed the fundraising landscape. While nonprofits have always used crowdfunding principles, we are now closely following the growth of new fundraising platforms and contemplating what to do in response. This white paper explores the issues and proposes some answers.

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